LAUNCHES VIRTUAL FAIR ON INDIAN FASHION JEWELLERY & ACCESSORIES SHOW ON 1ST JUNE, 2020
New Delhi: 13th edition of Indian Fashion Jewellery & Accessories [IFJAS] as virtual fair will be held from 1 – 4 June, 2020 informed Shri Ravi K. Passi, Chairman – EPCH. Shri Rakesh Kumar, Director General – EPCH said that the current Covid 2019 pandemic has resulted in prolonged lockdowns and pushed major economies to the brink. It has disrupted the global supply chains and international trade as the movement of people across borders have come to a screeching halt. This has not only adversely impacted the economies of the world but also has compelled the organisers of the fair exhibitions in the world to cancel their shows and look for alternatives to transact business. Due to this medical crisis, EPCH also could not organize the 49th edition of the IHGF-Delhi Fair which was scheduled to be held from 15 – 19 April, 2020. But as usual, EPCH did not sit idle since lockdown and started working 24 x 7 and engaged with the member exporters by organizing audio/video webinars and came up with an idea of organizing virtual fair so that show must go on for its member exporters. A series of webinars were organized to apprise the members of the Council to make them understand the concept of virtual fair and a complete handholding has been done through a team of technical as well as design experts who provided support to build the virtual fair and offered photographic services so as to encourage them to put the best photographs in their booths.
The first virtual fair is being organized on Indian Fashion Jewellery & Accessories show from 1 – 4 June, 2020 in which more than 200 member exporters will be showcasing their products virtually elaborated Shri Rakesh Kumar. The fashion jewellery, semi precious jewellery, stoles, scarves, shawls, hand bags, clutch, purses, belts, wallets, neck ties, beads, stones, crystal, hair accessories, fancy fashion footwear, tattoos and bindies will be on display by the participants.
Though it is the first initiative of organizing virtual fair, a vigorous publicity campaign has been undertaken by EPCH to motivate the buyers world over to take part in the same by sending them e-mailers, through tele-calling. Apart from this, Indian missions and embassies have also been taken into loop to disseminate the information to the buyers in their countries added Shri Kumar.
Shri Passi, Chairman –EPCH also informed that craft demonstration, fashion shows and webinars will be the highlights of the virtual trade show.
Shri Vineet Bhatia, President, Indian Fashion Jewellery & Accessories [IFJAS] SAIDFashion jewellery and accessories are being produced in craft clusters across the country as per the traditions and cultures of the respective region and as such have great strength in its production. The overseas market potential of fashion jewellery and accessories is enormous since India is known for its rich heritage of arts and crafts in this field. The intricacies and the exquisiteness of the Indian traditional as well as contemporary fashion jewellery have created a niche for such products in the global market. Shri Rakesh Kumar, Director General – EPCH said that a good response is expected from the overseas buyers and Indian volume retail buyers as vigorous publicity campaign has been undertaken by EPCH so that the exhibitors who are participating in the virtual trade fair are benefitted though their interaction with the visiting buyers. Looking at the current scenario, Shri Kumar also said that virtual fairs are the new normal and will be a major source of doing business in the next 6 – 12 months. It is very heartening to note that the handicrafts exporters fraternity has welcomed EPCH’s initiative and grabbed this opportunity with both hands.