Offers six-week online certificate programme in Consumer Behaviour as part of ‘IIMBx School Partnership Programme’
Greater Noida:GNIOT Institute of Management Studies, Greater Noida and IIMBx,the digital learning vertical of Indian Institute of Management Bangalore, signed an MoU, recently. As part of the MoU, GIMS now offers six week online certificate programme, designed and delivered by IIMBX on Consumer Behaviour.
Led by the faculty of IIM Bangalore, the programme’s format includesonline lectures, videos,reading material, text and infographics, practice problems, expert interviews and discussion forums. The curriculum of the programme is designed to impart skill-set required for marketing professionals. The student will be introduced to different aspects related to buying behavior of the consumer.Enriched with numerous examples, the course will provide insights into factors determining the buying behavior of consumer.
Best learning practices from IIMB classrooms will be shared, imbibed with effective and engaging learning experiences for the students.
Student Advantage
By the end of this programme, learners will be able to:
•Explain the basic concepts of Consumer Behaviour and its link to marketing
•Examine how markets are segmented, and brands are positioned
•Analyze the phenomenon of consumer learning about a brand and forming perceptions about it
•Compare how the theoretical aspects of Consumer Behavior are practiced in real scenarios by marketers and brands